AIM SEO & AEO Blog

Google’s search results look nothing like they did two years ago. Between AI Overviews pulling answers to the top of the page and tools like ChatGPT, Gemini, Perplexity, and Copilot generating direct responses from web sources, the way people find businesses has changed at the infrastructure level. For local businesses and enterprise brands alike, the...Read More

AI search is rewriting the rules for how customers find local businesses. If you run a service company in Colorado and your phone should be ringing more than it is, this guide breaks down every acronym, every shift, and every opportunity you need to understand-without asking you to become a marketer yourself. What “AI Search”...Read More

Getting your business into the top three results on Google Maps is no longer a nice-to-have—it’s where local customers make decisions. Our Google My Business SEO services are built around one goal: putting your business in the local map pack so it captures calls, directions requests, and walk-ins from searchers actively looking for what you...Read More

Understanding Mentions, Citations, Impressions, and AI Share of Voice Search has changed, even if it doesn’t always look like it to the average person. Today, customers are increasingly finding answers through AI-powered search experiences rather than scrolling through traditional search results. Google’s AI Overviews, ChatGPT, Gemini, Perplexity and other answer engines now summarize information, recommend...Read More

What INP Measures Interaction to Next Paint (INP) is Google’s newest Core Web Vital and by 2026, it will be one of the clearest performance-based differentiators in local SEO. INP measures how quickly your site responds to real user interactions, such as: Clicking a button Tapping a navigation item Submitting a form Unlike older metrics...Read More

What Is E-E-A-T in Local SEO? E-E-A-T stands for Experience, Expertise, Authority, and Trust. These four pillars, which play a crucial role in evaluating the credibility and trustworthiness of content, brands, and local businesses, help improve search rankings. Google states in its official guidelines that demonstrating E-E-A-T is essential for building online trust and credibility,...Read More

Why Seasonal SEO Matters in December December is one of the most volatile months for local search. Customers search with urgency, “open now,” “holiday hours,” “near me today” and Google prioritizes businesses that provide clear, current, and trustworthy information. If your holiday hours are inaccurate or missing, Google may suppress your listing entirely. Seasonal SEO...Read More

AI Search Engines: What They Mean for Your Business AI-powered search engines are changing how customers find answers online. It’s changing how businesses are chosen: instead of showing a list of links, modern search platforms increasingly deliver direct answers, summaries, and recommendations within the search experience itself. Tools like Google AI Mode and AI Overviews,...Read More

What Makes a Great Landing Page? A great landing page acts as both a conversion engine and a trust-building platform. For local service companies, it’s not just about aesthetics—it’s about guiding visitors from curiosity to action. An effective landing page is: Focused: One goal, one audience, one message. Relevant: Content aligns with the ad, keyword,...Read More

Mistake 1: No Clear Call-to-Action One of the biggest CRO mistakes small businesses make is failing to guide visitors toward a specific next step. Without a clear call-to-action (CTA)—like “Book a Consultation” or “Get a Free Quote”—users are left guessing what to do next. Your CTA should be simple, visible, and action-oriented. Test variations in...Read More

Defining Conversion Rate Optimization Conversion Rate Optimization (CRO) is the process of improving your website so that more visitors take a desired action—whether that’s filling out a form, calling your business, or completing a purchase. Instead of focusing solely on getting more traffic, CRO focuses on making the most of the traffic you already have....Read More

Business Background In early 2024, a family-owned service business in Colorado approached Acquire with a clear goal—grow local visibility and generate more qualified leads. Despite decades of excellent customer service and strong word-of-mouth, their online presence didn’t reflect the reputation they had built offline. The business offered specialized home services across multiple Colorado cities, but...Read More

What Is the Google Map Pack? The Google Map Pack, also called the “Local 3-Pack,” is the block of three highlighted business listings that appear above organic search results when someone searches for a local service (e.g., “electrician near me” or “dentist in Denver”). It’s prime digital real estate. The Map Pack features your business name, reviews, location, and...Read More

What is Local SEO? Local SEO (Search Engine Optimization) is the practice of improving your business’s visibility in search results that matter most—those from people in your own community in Colorado & Nebraska. Unlike traditional SEO, which focuses on broad, national rankings, local SEO is designed to help businesses appear in Google’s Local Map Pack,...Read More

So How Long Does It Take? SEO can be slow, but the potential payoff is worth it. So how long does it take for SEO to work? It depends on several factors, including the age of your website, the competition for your target keywords, and the quality of your content. If you have a brand-new...Read More

We are always looking for ways to improve our local business prospects, and we expect you are as well. One of the most important and effective ways to do this is to make sure your local SEO citations are benefiting your business. What are these citations we speak of? Why are they important? And what...Read More

We are nothing without our clients. Literally, we’d just be spinning our wheels over here if we didn’t have you. In the same vein, your company is nothing without your clients. It is vital that you are available to them! Why Is It Important To Be Available? We go with the people we can reach,...Read More

So you had a meeting with your expert SEO specialist and they were blazing through charts, graphs, and lists of keyword phrases, throwing out acronyms you’d never heard before and terms you’re not sure are real. Did you A) stop them repeatedly to define and explain each unknown reference? Or B) nod your head and...Read More

Video killed the radio star…but it doesn’t kill your SEO. These days, video seems to be everything. The little clips that just about anyone can create with their phones are making people famous. But what can video do for your business? Can it improve your rankings? Is the effort and energy that needs to be...Read More

New Kid on the Block The Times Collaborative is a new addition to the downtown community and a personal favorite for us here at Acquire Internet Marketing. A historic and stunning Longmont coworking space at 338 Main St, it offers private and shared office and desk space, an R&D kitchen, drop-in use, conference rooms, and...Read More

The next post in our How-to SEO Tutorial series covers how to create effective title and description templates. (If you missed other posts in the series, we covered SEO Basics and Analytics and Tracking Set Up.) Title and descriptions are the bits of html code on your website that help your readers (and Google) make...Read More

Part 1 in our “How-to SEO Tutorial” series covered SEO Basics, and this post will go a little deeper into SEO. We’ll cover how to track, create title tags and description templates and add them to your website.  Analytics and tracking set up is essential to do before you do any SEO. By setting a...Read More

What is SEO? It’s a common question! Our How-to SEO Tutorial Series digs into what SEO is and explains how it can work in your favor. Our first post in this series provides an overview of SEO. You might not have a clear understanding of SEO because no one has explained it to you. That...Read More

Do Hashtags Affect SEO? Google search this question and you’ll see varying opinions. The answer seems to be controversial because responses are all over the place. Additionally, there isn’t clear data to determine if hashtags affect SEO. In this post, we’ll look at some opinions to the burning question: do hashtags affect SEO?  What are...Read More

Some businesses spend gobs of money on online ads, like Google Ads or Facebook Ads. However, ads don’t make sense for all businesses especially if you’re in a competitive industry. You don’t want to throw money at ads if you don’t get qualified traffic and conversions. You can focus on SEO for a more effective...Read More

SEO is an affordable, effective and efficient way to grow your business if you do it right. SEO focuses efforts on unpaid traffic instead of costly paid ads or direct traffic. You want business year round, not just seasonally, so your SEO efforts should be consistent to reach your ranking goals.  SEO Refresher SEO optimization...Read More

The quick answer is yes! A high bounce rate (and some other cons we’ll cover) means you’re most likely throwing your money away on Google Ads. Clients often ask us whether Google Ads are necessary and if SEO is enough. SEO is worth the cost, but Google Ads don’t have a good ROI (return on...Read More

It’s been said a lot, but it’s true, 2020 was a year like no other. While 2020 was challenging, it was remarkable to see how local businesses pivoted in order to survive the effects of the pandemic in 2021. We witnessed this inventiveness beginning in March, and we’re now seeing businesses thinking outside of the...Read More

Is monthly SEO really needed? This is a question we hear often. The short answer is yes. Rankings drop when SEO stops.  Why Do You Need Monthly SEO?  Think of SEO as exercise. You can’t expect to run a 5K one time and automatically look like a fitness model. Instead, dedicate time each week to...Read More

Keywords are important for SEO and increasing rankings, and you want your content to reach its intended audience. If your site uses too many targeted keywords, Google thinks you’re “keyword stuffing” and penalizes you. That’s where synonymous keywords can help!  Why Use Synonymous Keywords? You can create content using similar keywords to boost rankings. That...Read More

Google can be particular and doesn’t like to be confused—it prefers your business NAP (name, address and phone number) listed exactly the same everywhere online. Consistent NAP can also help drive customers to your business.   Consistent NAP  When you create a Google My Business listing, Facebook page and any other business page/mention (citation), ensure the...Read More

Is it possible to target a location if your business isn’t located there? Perhaps your city doesn’t have enough search volume or you see greater potential in a nearby city. Maybe you’re in the suburbs and want to attract customers from a close, larger city. Regardless of the reasons why, this is a question we...Read More

Not all web traffic is good traffic. If you get website visitors that aren’t sure how they reached your page, they won’t be good leads and won’t stick around. You also don’t want visitors to reach your page and then bounce. So how do you determine if your web traffic is good or bad? Google...Read More

The Difference between White Hat and Black Hat SEO Black hat SEO? White hat SEO? What do these terms mean and why do they matter to you? In your SEO research, you likely came across these two terms—white hat SEO and black hat SEO. Let’s compare the two so you can see how SEO techniques...Read More

Internet Marketing Explained We know that SEO and Internet marketing can be confusing and complicated. We specialize in SEO, bring decades of experience to the table and enjoy educating our clients through the SEO process. If you’re curious about different types of online marketing, then this post is for you! What’s the difference between paid,...Read More

We often get questions about SEO. We hope this info makes SEO seem less mysterious. It’s helpful to know what questions to ask potential companies and what to expect from paid SEO services. Let’s dive into the common questions we hear! Can you show me some example clients and results?  What you deserve as a client:...Read More

Position 1, 2, 3 or bust! Almost only counts in horseshoes and hand grenades. The same is true for Google rankings! Being almost near the top of page 1 isn’t close enough. You need to be in the top few spots of page 1. If you can put in some SEO effort to move from...Read More

Track What You’re Doing You’ve identified effective keywords and put them to work, so now what? You want to keep track of what you’re doing to make sure it’s working for your business. This way as you make changes, you can test it to make sure it’s worthwhile. If it isn’t, you can try something...Read More

How To Use Your Keywords Let’s continue our step-by-step breakdown of SEO! Here’s your roadmap: Step 1: Find the right keywords, Step 2: Use your keywords and Step 3: Track what you’re doing. In this post, we’ll focus on using your keywords. Remember that using keywords effectively allows them to increase rankings. First, look at...Read More