The next post in our How-to SEO Tutorial series covers how to create effective title and description templates. (If you missed other posts in the series, we covered SEO Basics and Analytics and Tracking Set Up.) Title and descriptions are the bits of html code on your website that help your readers (and Google) make...Read More

Part 1 in our “How-to SEO Tutorial” series covered SEO Basics, and this post will go a little deeper into SEO. We’ll cover how to track, create title tags and description templates and add them to your website.  Analytics and tracking set up is essential to do before you do any SEO. By setting a...Read More

What is SEO? It’s a common question! Our How-to SEO Tutorial Series digs into what SEO is and explains how it can work in your favor. Our first post in this series provides an overview of SEO. You might not have a clear understanding of SEO because no one has explained it to you. That...Read More

Do Hashtags Affect SEO? Google search this question and you’ll see varying opinions. The answer seems to be controversial because responses are all over the place. Additionally, there isn’t clear data to determine if hashtags affect SEO. In this post, we’ll look at some opinions to the burning question: do hashtags affect SEO?  What are...Read More

Some businesses spend gobs of money on online ads, like Google Ads or Facebook Ads. However, ads don’t make sense for all businesses especially if you’re in a competitive industry. You don’t want to throw money at ads if you don’t get qualified traffic and conversions. You can focus on SEO for a more effective...Read More

SEO is an affordable, effective and efficient way to grow your business if you do it right. SEO focuses efforts on unpaid traffic instead of costly paid ads or direct traffic. You want business year round, not just seasonally, so your SEO efforts should be consistent to reach your ranking goals.  SEO Refresher SEO optimization...Read More

The quick answer is yes! A high bounce rate (and some other cons we’ll cover) means you’re most likely throwing your money away on Google Ads. Clients often ask us whether Google Ads are necessary and if SEO is enough. SEO is worth the cost, but Google Ads don’t have a good ROI (return on...Read More

It’s been said a lot, but it’s true, 2020 was a year like no other. While 2020 was challenging, it was remarkable to see how local businesses pivoted in order to survive the effects of the pandemic in 2021. We witnessed this inventiveness beginning in March, and we’re now seeing businesses thinking outside of the...Read More

Is monthly SEO really needed? This is a question we hear often. The short answer is yes. Rankings drop when SEO stops.  Why Do You Need Monthly SEO?  Think of SEO as exercise. You can’t expect to run a 5K one time and automatically look like a fitness model. Instead, dedicate time each week to...Read More