Some businesses spend gobs of money on online ads, like Google Ads or Facebook Ads. However, ads don’t make sense for all businesses especially if you’re in a competitive industry. You don’t want to throw money at ads if you don’t get qualified traffic and conversions. You can focus on SEO for a more effective...Read More

SEO is an affordable, effective and efficient way to grow your business if you do it right. SEO focuses efforts on unpaid traffic instead of costly paid ads or direct traffic. You want business year round, not just seasonally, so your SEO efforts should be consistent to reach your ranking goals.  SEO Refresher SEO optimization...Read More

The quick answer is yes! A high bounce rate (and some other cons we’ll cover) means you’re most likely throwing your money away on Google Ads. Clients often ask us whether Google Ads are necessary and if SEO is enough. SEO is worth the cost, but Google Ads don’t have a good ROI (return on...Read More

It’s been said a lot, but it’s true, 2020 was a year like no other. While 2020 was challenging, it was remarkable to see how local businesses pivoted in order to survive the effects of the pandemic in 2021. We witnessed this inventiveness beginning in March, and we’re now seeing businesses thinking outside of the...Read More

Is monthly SEO really needed? This is a question we hear often. The short answer is yes. Rankings drop when SEO stops.  Why Do You Need Monthly SEO?  Think of SEO as exercise. You can’t expect to run a 5K one time and automatically look like a fitness model. Instead, dedicate time each week to...Read More

Keywords are important for SEO and increasing rankings, and you want your content to reach its intended audience. If your site uses too many targeted keywords, Google thinks you’re “keyword stuffing” and penalizes you. That’s where synonymous keywords can help!  Why Use Synonymous Keywords? You can create content using similar keywords to boost rankings. That...Read More

Google can be particular and doesn’t like to be confused—it prefers your business NAP (name, address and phone number) listed exactly the same everywhere online. Consistent NAP can also help drive customers to your business.   Consistent NAP  When you create a Google My Business listing, Facebook page and any other business page/mention (citation), ensure the...Read More

Is it possible to target a location if your business isn’t located there? Perhaps your city doesn’t have enough search volume or you see greater potential in a nearby city. Maybe you’re in the suburbs and want to attract customers from a close, larger city. Regardless of the reasons why, this is a question we...Read More

Not all web traffic is good traffic. If you get website visitors that aren’t sure how they reached your page, they won’t be good leads and won’t stick around. You also don’t want visitors to reach your page and then bounce. So how do you determine if your web traffic is good or bad? Google...Read More