Keywords are important for SEO and increasing rankings, and you want your content to reach its intended audience. If your site uses too many targeted keywords, Google thinks you’re “keyword stuffing” and penalizes you. That’s where synonymous keywords can help! Why Use Synonymous Keywords? You can create content using similar keywords to boost rankings. That...Read More
Google can be particular and doesn’t like to be confused—it prefers your business NAP (name, address and phone number) listed exactly the same everywhere online. Consistent NAP can also help drive customers to your business. Consistent NAP When you create a Google My Business listing, Facebook page and any other business page/mention (citation), ensure the...Read More
Is it possible to target a location if your business isn’t located there? Perhaps your city doesn’t have enough search volume or you see greater potential in a nearby city. Maybe you’re in the suburbs and want to attract customers from a close, larger city. Regardless of the reasons why, this is a question we...Read More
Not all web traffic is good traffic. If you get website visitors that aren’t sure how they reached your page, they won’t be good leads and won’t stick around. You also don’t want visitors to reach your page and then bounce. So how do you determine if your web traffic is good or bad? Google...Read More
The Difference between White Hat and Black Hat SEO Black hat SEO? White hat SEO? What do these terms mean and why do they matter to you? In your SEO research, you likely came across these two terms—white hat SEO and black hat SEO. Let’s compare the two so you can see how SEO techniques...Read More
Internet Marketing Explained We know that SEO and Internet marketing can be confusing and complicated. We specialize in SEO, bring decades of experience to the table and enjoy educating our clients through the SEO process. If you’re curious about different types of online marketing, then this post is for you! What’s the difference between paid,...Read More
We often get questions about SEO. We hope this info makes SEO seem less mysterious. It’s helpful to know what questions to ask potential companies and what to expect from paid SEO services. Let’s dive into the common questions we hear! Can you show me some example clients and results? What you deserve as a client:...Read More
Position 1, 2, 3 or bust! Almost only counts in horseshoes and hand grenades. The same is true for Google rankings! Being almost near the top of page 1 isn’t close enough. You need to be in the top few spots of page 1. If you can put in some SEO effort to move from...Read More
Track What You’re Doing You’ve identified effective keywords and put them to work, so now what? You want to keep track of what you’re doing to make sure it’s working for your business. This way as you make changes, you can test it to make sure it’s worthwhile. If it isn’t, you can try something...Read More
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