Understanding Mentions, Citations, Impressions, and AI Share of Voice Search has changed, even if it doesn’t always look like it to the average person. Today, customers are increasingly finding answers through AI-powered search experiences rather than scrolling through traditional search results. Google’s AI Overviews, ChatGPT, and other answer engines now summarize information, recommend businesses, and...Read More
What INP Measures Interaction to Next Paint (INP) is Google’s newest Core Web Vital and by 2026, it will be one of the clearest performance-based differentiators in local SEO. INP measures how quickly your site responds to real user interactions, such as: Clicking a button Tapping a navigation item Submitting a form Unlike older metrics...Read More
What Is EEAT? EEAT stands for Experience, Expertise, Authority, and Trust, a framework Google uses to evaluate the quality and credibility of content, brands, and businesses. While EEAT originated in Google’s Search Quality Rater Guidelines, its influence now extends deeply into local SEO, AI-powered search, and Google Business Profile visibility. For small businesses, EEAT is...Read More
Why Seasonal SEO Matters in December December is one of the most volatile months for local search. Customers search with urgency, “open now,” “holiday hours,” “near me today” and Google prioritizes businesses that provide clear, current, and trustworthy information. If your holiday hours are inaccurate or missing, Google may suppress your listing entirely. Seasonal SEO...Read More
AI Search Engines: What They Mean for Your Business AI-powered search engines are changing how customers find answers online. It’s changing how businesses are chosen: instead of showing a list of links, modern search platforms increasingly deliver direct answers, summaries, and recommendations within the search experience itself. Tools like Google AI Mode and AI Overviews,...Read More
What Makes a Great Landing Page? A great landing page acts as both a conversion engine and a trust-building platform. For local service companies, it’s not just about aesthetics—it’s about guiding visitors from curiosity to action. An effective landing page is: Focused: One goal, one audience, one message. Relevant: Content aligns with the ad, keyword,...Read More
Mistake 1: No Clear Call-to-Action One of the biggest CRO mistakes small businesses make is failing to guide visitors toward a specific next step. Without a clear call-to-action (CTA)—like “Book a Consultation” or “Get a Free Quote”—users are left guessing what to do next. Your CTA should be simple, visible, and action-oriented. Test variations in...Read More
Defining Conversion Rate Optimization Conversion Rate Optimization (CRO) is the process of improving your website so that more visitors take a desired action—whether that’s filling out a form, calling your business, or completing a purchase. Instead of focusing solely on getting more traffic, CRO focuses on making the most of the traffic you already have....Read More
Business Background In early 2024, a family-owned service business in Colorado approached Acquire with a clear goal—grow local visibility and generate more qualified leads. Despite decades of excellent customer service and strong word-of-mouth, their online presence didn’t reflect the reputation they had built offline. The business offered specialized home services across multiple Colorado cities, but...Read More
What Is the Google Map Pack? The Google Map Pack, also called the “Local 3-Pack,” is the block of three highlighted business listings that appear above organic search results when someone searches for a local service (e.g., “electrician near me” or “dentist in Denver”). It’s prime digital real estate. The Map Pack features your business name, reviews, location, and...Read More
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