SEO

What Are AI Search Engines? Artificial-intelligence–powered search engines are reshaping how users find information online. Platforms such as Google SGE (Search Generative Experience), ChatGPT, and Perplexity use natural-language models to summarize, recommend, and contextualize results rather than simply list links. For local and service-based businesses, this shift means that visibility depends less on keyword stuffing...Read More

What Makes a Great Landing Page? A great landing page acts as both a conversion engine and a trust-building platform. For local service companies, it’s not just about aesthetics—it’s about guiding visitors from curiosity to action. An effective landing page is: Focused: One goal, one audience, one message. Relevant: Content aligns with the ad, keyword,...Read More

Mistake 1: No Clear Call-to-Action One of the biggest CRO mistakes small businesses make is failing to guide visitors toward a specific next step. Without a clear call-to-action (CTA)—like “Book a Consultation” or “Get a Free Quote”—users are left guessing what to do next. Your CTA should be simple, visible, and action-oriented. Test variations in...Read More

Defining Conversion Rate Optimization Conversion Rate Optimization (CRO) is the process of improving your website so that more visitors take a desired action—whether that’s filling out a form, calling your business, or completing a purchase. Instead of focusing solely on getting more traffic, CRO focuses on making the most of the traffic you already have....Read More

Business Background In early 2024, a family-owned service business in Colorado approached Acquire with a clear goal—grow local visibility and generate more qualified leads. Despite decades of excellent customer service and strong word-of-mouth, their online presence didn’t reflect the reputation they had built offline. The business offered specialized home services across multiple Colorado cities, but...Read More

What Is the Google Map Pack? The Google Map Pack, also called the “Local 3-Pack,” is the block of three highlighted business listings that appear above organic search results when someone searches for a local service (e.g., “electrician near me” or “dentist in Denver”). It’s prime digital real estate. The Map Pack features your business name, reviews, location, and...Read More

What is Local SEO? Local SEO (Search Engine Optimization) is the practice of improving your business’s visibility in search results that matter most—those from people in your own community in Colorado & Nebraska. Unlike traditional SEO, which focuses on broad, national rankings, local SEO is designed to help businesses appear in Google’s Local Map Pack,...Read More

So How Long Does It Take? SEO can be slow, but the potential payoff is worth it. So how long does it take for SEO to work? It depends on several factors, including the age of your website, the competition for your target keywords, and the quality of your content. If you have a brand-new...Read More

We are always looking for ways to improve our local business prospects, and we expect you are as well. One of the most important and effective ways to do this is to make sure your local SEO citations are benefiting your business. What are these citations we speak of? Why are they important? And what...Read More

We are nothing without our clients. Literally, we’d just be spinning our wheels over here if we didn’t have you. In the same vein, your company is nothing without your clients. It is vital that you are available to them! Why Is It Important To Be Available? We go with the people we can reach,...Read More