What Is EEAT? EEAT stands for Experience, Expertise, Authority, and Trust, a framework Google uses to evaluate the quality and credibility of content, brands, and businesses. While EEAT originated in Google’s Search Quality Rater Guidelines, its influence now extends deeply into local SEO, AI-powered search, and Google Business Profile visibility. For small businesses, EEAT is...Read More

Why Seasonal SEO Matters in December December is one of the most volatile months for local search. Customers search with urgency, “open now,” “holiday hours,” “near me today” and Google prioritizes businesses that provide clear, current, and trustworthy information. If your holiday hours are inaccurate or missing, Google may suppress your listing entirely. Seasonal SEO...Read More

Keeping your Google Business Profile up to date with accurate business hours is crucial for maintaining a positive relationship with your potential customers. Whether your business is temporarily closed due to adverse weather conditions, earned sick time, or just adjusting for holidays, making these changes in Google ensures that people searching for your business name...Read More