Sonder Grace came to us as a local Fort Collins cbd and hemp company looking to expand their business to the national stage. Although this meant more competition, the cbd product market has exploded in the US, which led us to believe page 1 and 2 rankings could bring in a lot of customers to Sonder Grace.
Our lead SEO Specialist soon discovered that Google had “black-listed” the cbd keywords that we were going to target, meaning we could not track the search volume on those phrases. However, we quickly found other ways to get an estimation on how many people were looking up the keywords and WOW, we were surprised by how much potential there was. Hemp pain cream was getting 3.6 thousand searches a month! We saw this as a huge opportunity for Sonder Grace, and we started aggressively targeting this phrase.
Within 3 months of partnering with Acquire, Sonder Grace was on page 1 and 2 for a significant amount of their target keywords, and their organic search volume was accounting for more than 60% of their overall search volume. Notably, hemp pain cream was sitting at position 5, making it very competitive with the industry giants. We believe this success story is exemplary of the potential of small businesses to excel on the national level when implementing the right SEO strategies in Fort Collins.