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Boost your Brighton business with premier digital marketing and SEO services! Our Brighton digital marketing agency specializes in leveraging Local SEO to enhance your online marketing presence, improve your Google search visibility, and optimize your rankings through Google Search Console. At the heart of our services lies a dedication to elevating your Brighton company’s visibility in local search results, particularly through Google Business Profile optimization.
Get your FREE SEO jump-started today by getting a Target SEO Analysis
Brighton, Colorado is not just a backdrop for your business; it’s a thriving stage for local businesses looking to expand their digital footprint. With our digital marketing services, including comprehensive SEO and content marketing services, we focus on placing your business prominently in SERP features like featured snippets and local search results. This is achieved through strategic Local SEO services, ensuring your business stands out in the highly coveted Google Business Map Pack.
It generally works the same as traditional search engine optimization (SEO): search engines rank your page according to factors like relevance. However, Local SEO focuses on keyword research, user experience, and technical SEO aspects like hreflang tags and internal linking to help businesses rank higher in local searches.
You may be wondering why Local SEO is so important if you are doing well in organic search rankings. Well, an unnamed attendee of a 2018 SEO event at Google headquarters informed us that “46% of all queries have local intent.” That means that nearly half of all Google searches are looking for a local result!
If that wasn’t astonishing enough, consider that Google Consumer Insights has let us know that 76% of consumers who search for something local on their phone will visit the store that day.
Clearly, optimizing for local searches is going to lead to greater online visibility and conversions to in-store traffic.
While both aim to boost visibility, Local SEO connects you directly with your immediate community in Brighton, CO. We employ keyword research, on-page SEO, and link-building strategies to signal to search engines that your business is the prime candidate for local queries.
We also offer social media management, digital PR, and content marketing services to enhance your customer journey. Our blog posts and SEO strategies focus on creating engaging, real-world content that resonates with your target audience. Additionally, our web development company ensures optimized websites that improve user experience and perform well on Google and other search engines.
A significant portion of local searches will depend on the proximity of your business to the searcher. If you’re within range, shouldn’t you be in the Map 3 Pack? Acquire Internet Marketing leverages Local SEO to ensure your business is the answer to “near me” searches, driving both online and in-store conversions. We help businesses like yours feature in SERP features through targeted search marketing.
Our comprehensive marketing services also include social media marketing, web development, and content marketing to ensure your Brighton business thrives in the competitive SEO digital marketing landscape.
1. Register your business with Google My Business
Establishing and optimizing your Google Business Profile ensures your business is accurately represented and easily discoverable on search engines. This is a critical step in improving your local SEO and appearing in the Google Business listing for Brighton.
Do it! Right now! This is Google’s own tool to manage Local SEO and the Map 3 Pack. Not using this tool would be negligent—and it’s free. While you’re setting up your Google Business Profile, also create a listing for your business on Bing! This move will not only help dramatically with SEO marketing but also makes your site and services more accessible to your clientele, improving your overall user experience.
Make sure to fill in your Category, Secondary Categories, Services, and Products.
2. Update and standardize your NAP
Ensure that your NAP (Name, Address, & Phone Number) has the same spelling and spacing across all websites and directories. Consistent information legitimizes your listing for search engines, while inconsistent info can hurt your SEO and user experience, which Google frowns upon.
Put your NAP all over your website so the web crawlers can easily index it. Use tools like Google Search Console to check your current and historic directory listings across the web, then correct and update all NAPs to be consistent.
Get your NAP on as many reputable directories and websites as you can. For instance, Yelp, Google Business, FourSquare, Angie’s List, Chamber of Commerce, etc. Consider embedding a Google map on your About page to enhance your local SEO.
Next, search engines will evaluate your prominence through backlinks, ratings, reviews, shares, and check-ins, boosting your SEO marketing authority. Your relevance will depend on your Google Business Profile optimization, on-site SEO, and content marketing.
3. Create quality backlinks from reputable sites
Backlinks from trustworthy websites help boost your authority in Google search and improve your overall SEO. This plays an important role in your local SEO strategy.
4. Encourage reviews and respond to all reviews (both good and bad)
Positive reviews on Google Business, Yelp, and other platforms improve your search engine rankings. Responding to reviews, whether good, bad, or ugly, builds credibility and enhances user experience.
5. Optimize for your keyword and keyword + “near me,” not just keyword + city
Focus on both general and local SEO by targeting keywords relevant to your Brighton business, such as “SEO agency near me” or “SEO services in Brighton.”
Is this a lot to take in? Time to call the experts!
As your Brighton Local SEO specialists, we’ve been delivering top rankings in search engine optimization (SEO), but it’s time to get local! We’d love to drive customers to your business by helping you rank for local and localized organic SEO. If you have any questions, utilize our tools and experience, and contact us
at contact Acquire Internet Marketing today for your Free SEO Analysis!
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