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Boost your Arvada business with premier digital marketing and SEO strategies! Our Arvada digital marketing agency specializes in leveraging Local SEO to enhance your online presence and search engine rankings. At the heart of our services lies a dedication to elevating your Arvada company’s visibility in local search results, particularly through Google Business Profile optimization.
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Arvada, Colorado, is not just a backdrop for your business; it’s a thriving stage for local businesses looking to expand their digital footprint. With our digital marketing services, including comprehensive SEO services, we focus on placing your business prominently in local search engine results pages (SERPs). This is achieved through strategic Local SEO practices, ensuring your business stands out in the highly coveted Map Pack.
Generally, it works the same as traditional SEO: Google (Bing, Yahoo, etc.) ranks your page according to its list of factors designed to decide your relevance to the search query. However, for Local SEO, there is a separate algorithm and set of rules. These rules are based on the three pillars: proximity, prominence, and relevance.
You may be wondering why Local SEO is so important if you are doing well in organic search rankings. Well, an unnamed attendee of a 2018 SEO event at Google headquarters informed us that “46% of all queries have local intent.” That means that nearly half of all Google searches are looking for a local result!
If that wasn’t astonishing enough, consider that Google Consumer Insights has let us know that 76% of consumers who search for something local on their phone will visit the store that day.
Clearly, optimizing for local searches is going to lead to greater online visibility and conversions to in-store traffic.
While both aim to boost your visibility on search engines like Google, Local SEO hones in on connecting you with your immediate community in Arvada. We employ a blend of keyword research, on-page SEO, and link building to signal to search engines that you are the prime candidate for local queries.
Much of showing up on local packs and localized searches will have to do with the proximity of your business to the searcher. But if you are in that proximity, shouldn’t you be in The Map 3 Pack? Perfect! With a significant portion of searches bearing local intent, your online visibility can dramatically influence foot traffic. Acquire Internet Marketing understands this dynamic and leverages Local SEO to ensure your business is the answer to “near me” searches, driving both online and in-store conversions.
Search engines will value the proximity of the searcher to your business first. To help with that, make sure to:
1. Register your business with Google My Business
Establishing and optimizing your Google Business Profile to ensure your business is accurately represented and easily discoverable.
Do it! Right now! This is Google’s own tool to manage Local SEO and The Map 3 Pack. To not use this tool would be negligent and downright silly—and it’s free. And while you’re setting that up, go ahead and set up your business site with Bing! This move will not only help dramatically with SEO, but it also makes your site and services more accessible to your clientele.
2. Update and standardize your NAP
Ensure that your NAP (Name, Address, & Phone Number) has the exact same spelling and spacing across all sites and directories. Consistent information across sites legitimizes your listing for search engines. Inconsistent information is tough for bots to understand and for user experience, which Google also hates.
Next, your prominence will be considered in relation to similar businesses in the search area by evaluating your authority through backlinks, ratings, reviews, shares, and check-ins. Finally, your relevance to the specific words used in the query will consider your GMB optimization, onsite SEO, content, and more.
The most beneficial tasks with regard to the above are to:
3. Create quality backlinks from reputable sites
4. Encourage reviews and respond to all reviews (both good and bad)
5. Optimize for your keyword and keyword + “near me,” not just keyword + city
6. Make sure your site is mobile-friendly
7. Use a Map Pack Ranking Tracker
8. Keep up with your regular organic SEO!
As your Arvada Local SEO specialists, we’ve been delivering top rankings in traditional SEO, but it’s time to get local! We’d love to drive customers to your business by helping you rank for local & localized organic SEO. If you have any questions, utilize our tools and experience, and contact Acquire Internet Marketing today for your Free SEO Analysis!
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