National SEO Case Study: Black Hills Adventure Tours

Black Hills Adventure Tours has partnered with Acquire Internet Marketing to build a comprehensive SEO strategy focused on increasing search visibility and reaching travelers interested in visiting the Black Hills. Because their customers travel from across the country, our strategy targets a national audience searching for Black Hills tours, attractions, activities, and travel experiences rather than focusing solely on local searches.

Our ongoing SEO efforts have produced significant ranking growth in the initial 6 months of our SEO and AEO campaigns. Black Hills Adventure Tours now has:

• 17 organic phrases ranking in the #1 position, an increase of 7 since the start of SEO
• 97 phrases ranking in the Top 10, an increase of 61 Page 1 rankings
• 132 phrases in the Top 20
• 164 in the Top 50
• 173 in the Top 100

That increased search visibility has been accompanied by strong organic traffic growth. Organic search traffic climbed to 1,039 users in July 2026, demonstrating substantial growth over the previous six months. By improving visibility for searches related to the Black Hills and the experiences travelers are looking for, Black Hills Adventure Tours is reaching more potential customers during the important research and trip-planning stages of their journey.

At Acquire, our commitment goes beyond achieving higher traditional search rankings. We continue to evolve our strategies with changes in search behavior, combining proven SEO with AI SEO and AI search visibility strategies to help clients grow their presence across Google and emerging AI-powered search experiences.