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How to Change Business Hours On Google: A Step-by-Step Guide

Keeping your Google Business Profile up to date with accurate business hours is crucial for maintaining a positive relationship with your potential customers. Whether your business is temporarily closed due to adverse weather conditions, earned sick time, or just adjusting for holidays, making these changes in Google ensures that people searching for your business name will find the most accurate business information.

This guide will walk you through how to add holiday hours to your Google Business Profile using both the Google Maps interface and your Google Business Account.


Step 1: Sign in to Your Google Business Account

First, open your Google Chrome web browser and sign in to your Google account associated with your business profile. Make sure you are logged into the correct business google com profile to update business hours.

  • If you have multiple locations, ensure you select the correct business listing to update hours.
  • Double-check that your business profile google account has administrative permissions.

Step 2: Search for Your Business on Google

To ensure you’re in the right business google com profile, search your business name on Google Search or Google Maps. You should see your business profile appear with management options.

Verify Your Business Information

  • Your profile google will show your normal business hours, regular business hours, and any special hours you have previously set.
  • Verify that your physical location, phone number, and business name are accurate.
  • You can click info or click add to make changes.

Step 3: Access Profile Settings

Open the Edit Profile Section

Click on the “Edit Profile” button within your business profile search result. Next, click on “Hours” to begin the process of updating your opening hours or special hours.

Locate the Pencil Icon

  • You’ll find the pencil edit icon or click pencil next to your main hours.
  • Click the pencil icon to edit hours and add special hours for holidays or other hours changes.
  • For example, if your business will be closed on Memorial Day 2025, select May 26th and mark it as “Temporarily Closed”.
  • After adding the holiday hours, click save to ensure the changes are applied.

Step 4: Adding Multiple Holidays

Add Special Holiday Dates

Repeat the process for additional holidays:

  • Click add date and set Fourth of July as closed or adjust your opening hours accordingly.
  • You can add business hours for special occasions or indicate if the business is open but operating on reduced hours.
  • For businesses with multiple locations, repeat the process for each business google com profile.

Step 5: Confirm and Save

Once you’ve added all relevant holiday dates:

  • Click save to update google business hours.
  • Your updated hours will show as pending review for up to 10 minutes.
  • Make sure to double check the updated business hours by going back to your Google Business Profile.

Step 6: Verify Your Updates

Check on Google Maps and Google Search

Check your Google Maps App or Google Search to ensure the updated business hours are displayed correctly.

Confirm Your Holiday Hours

  • Your business profile google should reflect the new opening hours and show whether the business is temporarily closed on holidays.
  • You can also set special hours to indicate early closing times or late opening hours during specific days.

Step 7: Maintain Your Business Profile

It’s essential to update business hours annually, as Google does not automatically carry over holiday hours from year to year. Set a reminder to log into your Google account at the end of each year to update google business hours and add new holiday dates.

Keep Your Business Profile Accurate

  • You may also consider adding a business hours sign at your physical location to match your online listing google business hours.
  • Use your business profile help options if you encounter issues.

Additional Tips for Local SEO

Maintaining accurate business hours is crucial for local SEO. Search engines favor updated business information, so your business will appear higher in search results when your hours of operation are consistently accurate. This way, customers using Google Maps to find business locations will see the correct opening and closing times.

Tips to Optimize Your Profile

  • Ensure your Google Business Listing includes add products, services, and business profile hours.
  • You can also click apply after making changes to special hours to ensure they are set.
  • Don’t forget to update your business profile when changing business hours due to adverse weather conditions, permit applications, or earned sick time.

Need help on How to Change Business Hours On Google?

Failing to update business hours can result in frustrated customers who find your business closed when Google Maps shows it as open. This can hurt your reputation and potentially lead to negative reviews. Keeping your Google Business Profile accurate and up to date will not only help with local SEO but will also enhance customer satisfaction.

Need help managing your Google Business Profile or improving your local SEO? Contact Acquire Internet Marketing for expert assistance!

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