Lincoln, Nebraska’s characteristics offer SEO potential for businesses (much like the Fort Collins area).
Lincoln has lower competition, medium population and plenty of businesses, which translates into SEO growth opportunities. Lincoln’s location is far enough from Omaha that they aren’t direct competitors. Lincoln sits about 60 miles southwest of Omaha, Nebraska. This distance allows Lincoln’s businesses to avoid competing for the same keywords as Omaha, and gives Lincoln a keyword niche. Omaha is Nebraska’s largest city and Lincoln takes the number two spot. In 2018, Lincoln’s population was 287,000, and continues to grow 1% every year since 2008.
As the capital, Lincoln’s large employers are state and federal government. In addition, University of Nebraska calls Lincoln home and provides plenty of jobs and draws people to the area. The university is the largest in Nebraska, and is the city’s third-largest employer. Other large employers fall into the service and manufacturing industries, including a growing high-tech sector. If you have questions about how to boost your SEO in Lincoln (or anywhere), talk to us! We’d be happy to give you a free SEO analysis.