Boost your Erie business with premier digital marketing and SEO services! Our Erie digital marketing agency specializes in leveraging Local SEO to enhance your online presence, improve your Google search visibility, and optimize your rankings through Google Maps and Google Search Console. At the heart of our services lies a dedication to elevating your Erie company’s visibility in local search results, particularly through Google Business Profile optimization and effective SEO strategies.
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Erie, Colorado is not just a backdrop for your business; it’s a thriving stage for local businesses looking to expand their online presence and gain more visibility on search engines like Google and Bing. With our digital marketing services, including comprehensive SEO services and content marketing, we focus on placing your website prominently in SERP features like featured snippets, organic search results, and Google Maps listings.
It works similarly to traditional search engine optimization (SEO): search engines rank your website pages based on factors like relevance, content, and authority. However, Local SEO emphasizes local searches, keyword research, and user experience, along with advanced technical SEO elements like hreflang tags, internal linking, and page authority to drive organic search results in Erie County, PA or beyond.
You may be wondering why Local SEO is so important if you are doing well in organic search rankings. Well, an unnamed attendee of a 2018 SEO event at Google headquarters informed us that “46% of all queries have local intent.” That means that nearly half of all Google searches are looking for a local result!
If that wasn’t astonishing enough, consider that Google Consumer Insights has let us know that 76% of consumers who search for something local on their phone will visit the store that day.
Clearly, optimizing for local searches is going to lead to greater online visibility and conversions to in-store traffic.
While both aim to boost visibility, Local SEO connects you directly with your immediate community in Erie, Colorado. Our digital marketing agency focuses on key tactics such as:
Additionally, we implement content marketing to produce engaging SEO content and blog posts that build your authority, drive traffic, and improve search engine rankings.
A significant portion of local searches will depend on proximity and relevance. If you’re in the area, why not ensure your business shows up in the Map 3 Pack or on the first page of organic search results? Our SEO experts and specialists are ready to:
1. Register your business with Google My Business
Establishing and optimizing your Google Business Profile ensures your business is accurately represented and easily discoverable on search engines and Google Maps. This step is vital for improving your local SEO and appearing in the Google Business listing for Erie, Colorado.
Do it! Right now! This is Google’s own tool to manage Local SEO and the Map 3 Pack. Not using this tool would be negligent—and it’s free. While you’re setting up your Google Business Profile, also create a listing for your business on Bing! This move will not only help dramatically with SEO marketing but also makes your site and services more accessible to your clientele, improving your overall user experience.
Make sure to fill in your Category, Secondary Categories, Services, and Products.
2. Update and standardize your NAP
Ensure that your NAP (Name, Address, & Phone Number) has consistent spelling and formatting across your website, directories, and Google Business Profile. This step legitimizes your listing and helps search engines deliver accurate search results.
Put your NAP all over your website so the web crawlers can easily index it. Use tools like Google Search Console to check your current and historic directory listings across the web, then correct and update all NAPs to be consistent.
Get your NAP on as many reputable directories and websites as you can. For instance, Yelp, Google Business, FourSquare, Angie’s List, Chamber of Commerce, etc. Consider embedding a Google map on your About page to enhance your local SEO.
Next, search engines will evaluate your prominence through backlinks, ratings, reviews, shares, and check-ins, boosting your SEO marketing authority. Your relevance will depend on your Google Business Profile optimization, on-site SEO, and content marketing.
3. Create quality backlinks from reputable sites
Backlinks from trusted sites improve your authority in Google search results, while high-quality content marketing ensures you engage your audience. Focus on:
4. Encourage reviews and respond to all reviews (both good and bad)
Encourage customers to leave reviews on Google Maps, Yelp, or your website. Respond to both positive and negative feedback to improve your user experience and boost your page authority.
5. Optimize for your keyword and keyword + “near me,” not just keyword + city
Incorporate local keywords like “SEO in Erie, Colorado” to improve your chances of ranking for relevant search results.
Is this a lot to take in? Don’t worry—we’re here to help!
Our team of SEO experts, specialists, and advertising agency professionals can help you:
As your Erie SEO specialists, we’ve delivered results for businesses across Erie County, Fort Erie, and beyond. Contact us today to boost your website’s visibility and enjoy the benefits of working with the best SEO agency in the area!
at contact Acquire Internet Marketing today for your Free SEO Analysis!